Every year, dictionaries like Collins choose a Word of the Year. This is a single expression that captures how our world is changing.
In this bonus episode of Thinking in English, we’ll take a closer look at five of the contenders for Collins’ Word of the Year 2025: aura farming, clanker, coolcation, glaze, and biohacking.
And if you haven’t already, make sure to listen to Monday’s main episode, where I introduced Collins’ actual Word of the Year (“vibe coding” ) along with four other terms that reflect how language and culture are evolving in 2025.
So, let’s begin today’s exploration with a phrase that captures the performance of authenticity in the social-media age: aura farming.
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