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Have you noticed the quality of once great apps and digital platforms gradually declining?

Like Facebook, which was once an amazing place to connect with friends and family, but now is full of sponsored posts, advertisements, and content I never asked to see.

Today, I want to discuss this process which has been given the name “enshittification.” We’ll talk about why it happens, the stages of enshittification, and lots of examples!

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By Tom Wilkinson

Host and founder of Thinking in English, Tom is committed to providing quality and interesting content to all English learners. Previously a research student at a top Japanese university and with a background in English teaching, political research, and Asian languages, Tom is now working fulltime on bettering Thinking in English!

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